Analytics
Deep dive into customer segments, channels, and behavior patterns.
Total Events
📌
245.6K
+15.2%
This month
Unique Users
🔍
28.4K
+7.8%
Active users
Avg Session Duration
⏱️
8m 42s
+1.5%
Per user
Customer Segments by CLV
8500
Premium
6200
Standard
4100
Basic
2800
Trial
Min: 0Max: 8500
Acquisition Channels
5200
Direct
4100
3800
Organic
3500
Paid Ads
2900
Referral
Min: 0Max: 5200
Customer Behavior Distribution
New Users
2400
19.4% of total
Returning
5600
45.2% of total
Loyal
3200
25.8% of total
At Risk
1200
9.7% of total
Key Performance Indicators
| Metric | Value | Change | Target | Status |
|---|---|---|---|---|
| Customer Acquisition | 2,450 | ↑ +18% | 2,000 | Exceeding |
| Customer Retention | 82.3% | ↑ +3.2% | 80% | Exceeding |
| Customer Satisfaction | 4.6/5 | ↑ +0.2 | 4.5 | Exceeding |
| Revenue per User | $1,245 | ↑ +12% | $1,200 | Exceeding |
| Churn Rate | 2.1% | ↑ -0.5% | 2.5% | Exceeding |